Candidate engagement is the process of connecting with your candidates on a regular basis. The purpose of engagement in staffing could include email opens, job views, or job applications. Candidate involvement can be measured by how the recruiter replied to them. A good applicant interaction strategy can pay off in the long run for a clever hiring agency. Firms may lessen their reliance on job boards and build a highly engaged pool of talent by regularly nurturing new and existing prospects. The practice of developing personal one-on-one interactions between your recruiters and your candidates is known as candidate engagement. The more human and intimate the contacts between your recruiters and candidates are, the more involved your candidates will be with your organisation.