A Guide on How To Properly Use Facebook To Market Your Business

October 10, 2023
Marketing

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A Guide on Using Facebook Marketing for Your Business 📲

Facebook is an effective platform to promote your business. But do you have any idea how to use it well?

Customers are buying from social media more now than ever. Therefore, you must learn how to use social media marketing to resonate with them. In fact, 30.3% of Australian customers purchased online products via social media in 2022.

Source: Savvy

Our comprehensive Facebook marketing guide will tell you everything you need to know to market your business on Facebook correctly.

Read below to learn more!

What is a Facebook Business Page, and What Can You Use it for?

A Facebook Business Page is similar to a free website where businesses can increase their online presence. The main difference is that companies can use Facebook’s high-quality marketing features.

Like a personal profile on Facebook, companies can use the business page to share updates, get notifications, send and receive messages, and interact with other users by liking, commenting, and sharing content.

The most popular brand pages on Facebook have over 1 million followers. Therefore, you can build a larger audience for your business with the right strategy.

What Are the Benefits of Using a Facebook Business Page?

A Facebook Business page is an inexpensive way to gain and maintain customers and improve sales.

Here are some of the other crucial advantages you can get from it.

1. Engage With Potential and Current Customers

As mentioned, you can use the Facebook Business Page to exchange messages with your audience.

The main reason to do this is to share information about your business and post reliable and helpful content. For example, to provide a new announcement regarding a product or answer a common question from your audience.

Applying the proper techniques will increase customer awareness and engagement with your page.

2. Know More About Your Audience

Facebook Business pages provide you with audience insights and demographics.

You can then use those to develop an excellent demographic marketing strategy and improve the targeting of your campaigns. For example, when you market a product to an under 25s audience, focus on the features that will benefit them the most.

You can also find statistics on the ages and demographics that use social media the most and integrate that into your strategy.

3. Decrease Marketing Expenses

Creating a business page is free, and you can access various marketing and analytics features for a minimal amount.

Since there are many Facebook users, having a business page also helps you reach a large audience for a low price.

An April 2023 report found that 81.9% of Australia’s population uses Facebook, giving you a huge potential audience.

Source: Napoleoncat

4. Enhance Web Traffic 🚦

Since you can link your website to your page, people can visit it, driving traffic.

When they visit your site, your audience can quickly check out your products and services. Additionally, the marketing on your Facebook Business Page may convert interested customers into ones who purchase from you.

5. Boost Search Engine Optimization 🔍

Search Engine Optimization (SEO) is the enhancement of your website to increase visibility when people look for products or services in search engines. Having a business page helps improve your rankings in queries.

When writing content for your business page, balance meeting SEO requirements (including crucial keywords, for example) and creating memorable and helpful content.

Things You Should Do During and After Setting Up a Facebook Business Page

Setting up a business page is straightforward, but there are many things that you should do after that.

Below is what you should do during and after setting up a Facebook Business page.

1. Create a Facebook Business Page

It’s easy to create your own business page if you have a personal profile.

Here is a guide on what you should do:

Open Facebook your personal profile using a desktop.
Click Create at the upper part of the homepage.
Click on ‘Page’.
Choose a name for your page. Usually, this will be the name of your business.
Choose a category that suits your page (linked to what you sell).
Include business information like contact details and address.
Click the ‘Continue’ button.
Add a profile photo to your Facebook page, then click next.
Insert a cover photo onto your Facebook page, then click next to look at your finished page.

2. Set up a Facebook Business Manager Account

Facebook Business Manager is a crucial marketing tool to separate your Business page from your personal profile.

You can use it to run and monitor ads, manage accounts, and organize your marketing strategy.

Here is a guide on what you should do to create a Facebook Business Manager Account:

Visit business.facebook.com/overview.
Select ‘Create Account’.
Enter your business name, personal name, and work email address.
Select ‘Next’.
Indicate business details like your business address, name, and more.
Click ‘Submit’.

3. Include Ratings and Reviews

It’s important to have reviews because people usually read those before engaging with a business.

Currently, 98% of Australian consumers read online product reviews before purchasing.

Here is a guide on how to set up reviews and ratings:

Go to ‘Settings’.
Visit ‘Templates & Tabs’.
Click ‘Add a Tab’.
Click ‘Reviews’.
Move the tab to the upper left side of your business page.

Source: Capterra

4. Optimize your Business Page

Since many businesses use Facebook for marketing campaigns, doing things that will help you stand out is necessary. Here are some tips to optimize your business page.

Upload a Great Profile and Cover Photo 🖼️

Images can be a powerful and memorable element to add to your business page.

When uploading a profile photo, ensure it displays your business name, colors, and logo. Make it easy to recognize and use it on all social media platforms.

Adding a cover photo will grab your audience’s attention. Display a simple image that has a focal point. You can also add your company’s tagline, contact details, and employees’ photos. These will increase the audience’s engagement with your brand.

Write a Simple Description

Allow users to get to know you by providing a short and simple description of your business.

In the About and Story sections, you can share what makes you unique, your products and services, and testimonials that reassure them about your credibility.

Here are some other things to include in your business description.

Complete Business Information

People will visit your Facebook page to learn more about you or find a way to contact you. That’s why you must include all necessary contact and business information on your page. You may lose customers if you don’t do this.

Share the following business information on your page:

Work address
Email
Contact number
Business hours
Website details, including a link
Business category to provide further clarity about your business

Add a Call-to-Action (CTA)

CTAs are essential to help users reach out to you.

You can ask them to message you, give you a call, or check out your website.

What Are the Best Facebook Marketing Tips?

It’s not enough to only have a business page. You should also use some strategies to make your Facebook marketing as effective as possible.

Here are our top tips on marketing your business on Facebook.

1. Get to Know your Audience

Facebook has many tools at your disposal. One of those is insights.

This tool lets you learn more about the people who like and interact with your business page. You can create posts that suit their wants and needs by learning about their demographics.

Be sure to highlight how your products appeal to specific demographics to retain them as customers.

2. Set Goals

You should set realistic and attainable goals that align with your business objectives to generate an effective marketing strategy. Here are some suggested goals:

Build brand awareness
Create leads
Increase conversions
Enhance customer service
Improve sales
Structure your workflow
Allocate your budget
Analyze return on investment
Meet business objectives

Completing these goals will bring multiple benefits to your business, including increasing sales and growing your audience.

3. Create a Budget for Your Facebook Advertising and Marketing 🤑

Throwing money at your marketing efforts can be a poor idea if it isn’t as successful as you hoped. Therefore, you need to create a budget. Here is a statistic on recommended marketing funds.

Many experts state that 5-15% of your business’s total revenue should go toward marketing.

Source: Business Queensland

Focus most of your budget on elements of your marketing that will generate a Return on Investment (ROI) the quickest. For example, targeted ad formats and campaigns for a demographic that purchases your products often.

4. Choose and Monitor Key Performance Indicators (KPIs)

You should set Key Performance Indicators or KPIs to check if you’re meeting your goals. These metrics will help you know if your marketing strategy is effective or needs improvement.

There are many types of KPIs, so you should analyze and choose carefully which ones to monitor. You can use Facebook Insights to track your KPIs and keep a record of them for you to access.

Here are some common KPI examples:

Likes and comments
Impressions: People who see and click on your marketing content
Number of followers
Reach: A breakdown of your customer base, including locations and demographics
Conversion rate: The number of potential customers who convert to paying customers after interacting with your marketing material.

5. Post Reliable Content Regularly

Since many people use Facebook regularly, they encounter various types of content. For your page to stand out, you should post reliable and relatable content that your target audience will like and enjoy, such as photos and videos.

However, it doesn’t mean you should post every day or a few times weekly.

You should gauge how many times your audience likes to hear from you. Here is how you can do this.

6. Consider Using Ads

Your followers will not see all of your Facebook posts, no matter how great you make them. Consider investing in ads or boosting your posts to gain greater reach. Additionally, ads can be crucial to persuade your audience to buy your product.

Use the data from your audience, such as age, gender, language, interests, and location. This data lets you target the right people to reach your goals.

7. Use a Chatbot

Australian customers are 24% more likely to use a chatbot to talk to a brand than directly to a customer support team member. You won’t be available 24/7, but a chatbot is and can provide advice and information that is just as helpful.

Source: Businesswire

A chatbot is an artificial intelligence-powered system that can communicate with your customers for you. They can provide answers and help with concerns to make things easier for you and your staff.

8. Don’t Hard Sell to Your Customers

Facebook is a social platform, so people want to socialize and have fun. They don’t want salespeople or businesses. So, don’t use advertising slogans, spam about a product or service, and other hard-sell tactics.

Instead, engage with your audience and be a part of the community. You may still endorse your business, but make it useful, engaging, and only endorse it the right amount.

Final Thoughts on Why Facebook Marketing is Crucial for a Business

With sufficient knowledge, planning, and execution, you can effectively market your company on Facebook.

If you need more help when creating your Facebook marketing strategy, come back here and refer to our guide.

Also, if you want more business marketing tips (on other social media sites like Instagram), you can find everything you need on Tommy.