4 Tips to Power Up Your Instagram Business Strategy
Every month, more than two billion people use Instagram, with nearly 90% of the users following at least one brand.
Therefore, your audience is almost certainly on Instagram. This means your business should have a presence on the platform, too.
Instagram has changed from a photo-sharing app to a hotbed of corporate activity in just over ten years.
Insider Intelligence states that the platform generated over $43 billion in ad revenue in 2022. 🤑
Business owners have been given access to utilize Instagram live broadcasts and IG stories and allow users to incorporate program events into their profiles.
The software has been updated regularly with new business tools, features, and suggestions.
However, many business owners aren’t sure where to start with Instagram.
Here’s where we step in as your hero: 🦸
Here are 4 Awesome Ways to bring your business A-game on autopilot using Instagram.
Step 1: Create An Instagram Account
Before you can even think about our marketing tips, you need an Instagram business account.
Follow these procedures to create a new account or switch from a personal to a business account.
Then, congrats! You’ve set up your own Instagram account. To move to a business account, follow the steps below.
Go to your profile>tap Menu in the upper right corner>Tap Settings>Tap Switch to Professional Account>Select a business category and tap Done.
Having a business account gives you access to a 360-overview of people engaging with your business on their Instagram feed.
Step 2: Develop A Successful Instagram Strategy
The best Instagram marketing tip is to take time to develop a strategy.
This is true whether you’re a small business owner just starting out or an established enterprise looking to revitalize your social media game.
You don’t want to go into this blind. So, here’s your necessary prep: 🏋️
Determine who you want to reach
Whose attention are you trying to grab? 🧐
Your Instagram marketing strategies will only be effective if you clearly understand your target audience.
We’ve produced a step-by-step guide that explains all the details. This is important because selecting your target market is one of the most crucial components of your marketing plan.
Here’s the gist of it:
- Find out who your current customers are.
- See who’s following you on your other social media accounts.
- Find out how your target audience differs from that of your competitors.
If you know your audience, you can develop content or Instagram ads that are more likely to resonate with them. Analyze the content your customers share and interact with, and utilize this data to shape your creative approach.
For example, you can invite your target audience to create user-generated content (UGC) and use that within your strategy.
Hootsuite puts the popularity of UGC perfectly:
UGC on Instagram is a perfect example of how, once you have determined your audience, you can build brand affinity with them.
People love to be a part of a brand community, part of something greater than themselves.
Set goals and objectives for yourself 🎯
Keep track of the right performance indicators 📈
Step 3: Make Your Instagram Profile MORE Business-friendly
You can achieve a lot in a small amount of space with an Instagram business profile. Instagram users may learn more about your business, look around your website, and even make an appointment with this feature.
Make A Fantastic Bio
Those that took the time to read your bio also took the time to check up on your Instagram page. So, show them why they should follow you by enticing them.
Try to concisely showcase your brand voice and values to build a snapshot view of your brand in 150 characters or less.
It’s also an opportunity to post an organic clickable link if you have less than 10,000 followers. Choose one of your calls to action and feature it in your bio! Include a link to your website, a recent blog post, or a current event.
Make your profile picture more appealing
Most businesses use their branding logo as their profile picture while utilizing Instagram for business.
This is useful for building up brand recognition among your target market and potential customers.
Keep your image consistent across all your social media profiles to enhance recognition.
Set up the action buttons
Customers can book or reserve appointments using buttons on Instagram company accounts. You’ll need an account with one of Instagram’s partners to use this feature.
Include Highlights for Stories
Instagram Story Highlights are another method to make the most of the space on your Instagram business page. Whether it’s recipes, tips, commonly asked questions, or user-generated content, organize Stories into stored groups on your page.
Whatever you choose, use Highlight covers to spruce up your profile.
Step 4: Publish Top-Notch Content
Just like the tree falling in the woods, if nobody sees your content, does it even exist?
It takes work to get your content seen. Sprout Social suggests around 60% of marketers are planning to use the platform this year. That’s a lot of competition!
Let’s look at what you must do to put in the hard yards and earn that engagement.
Create a visual identity for your company
Because Instagram is all about pictures, it’s critical to have a distinct aesthetic identity.
Create a strategic content plan using templates either weekly or monthly. Effective aesthetic templates can save you the hassle of preparing them on the exact day of posting.
The content should be clear in all circumstances. A clothing line might show off its latest products, and a restaurant might show off its cuisine, but it should feature your visual identity throughout.
If you provide services, feature customer testimonials, or go behind the scenes to show office life and the individuals that make your business run. You can do this skilfully to add a personal touch to your company, all while creating that distinct visual identity.
Take thumb-stopping photos
You’ve got to get outstanding photographs to make Instagram work for your business. However, you do not need to be a skilled photographer or have a lot of equipment.
Your phone is your best buddy when it comes to Instagram photos because you can post directly from it. And, the latest phones have all sorts of features to help you get high-quality photos at your fingertips.
Make use of tools to assist you in editing your images
You’ll almost certainly need to edit your images at some time, no matter how good they are. Editing software can help you keep your style consistent, add frames and logos, and even generate infographics and other unique content.
Create captivating captions
Although Instagram is primarily a visual site, that doesn’t mean you should ignore your captions.
Captions allow you to express the story behind the image. You can build empathy, trust, and camaraderie with compelling copy.
Don’t forget to keep your brand voice consistent! Use humour if appropriate, or keep it classy and formal.
Experiment with different formats
Instagram began as a simple photo-sharing service, but it has now expanded to include everything from live broadcasts to Reels. Here’s a summary of some of the formats that could work for your company:
Sticking to just posting photos would be a mistake. Hootsuite estimates that the potential ad audience on Instagram Stories is a staggering 996 million.
Instagram is more popular than ever, so now is a wonderful time to get started and reap the rewards.
It’s a general marketing rule you must go wherever your audience is present. With so many people using Instagram, it’s likely you can interact with your target market there.
Don’t be concerned if people don’t immediately follow you.
Take the “build it and they will come” approach! 👷
Consistently share valuable and entertaining material. Have a good time with it, try new ideas, and see what sticks.
This last point is key. 🔑
Find out what works and do more of it!
Good luck, and happy posting! 🔥👊