Tommy Associates Pty Ltd
search-icon
Tommy Logo

partners

3 Awesome Ways to Grow Your Business with Technology

3 Awesome Ways

How do you measure a business’ success?

For some, it’s the number of clients on their books. Others argue that growth in the number of team members is the most important sign. The bottom line, on the other hand, is at the center of it all.

Corporate success

In this piece, we’ll look at some of the many ways technology solutions may help organizations grow.

Use The Prowess of Modern Technology 🖥️

Businesses now operate in a world where a strong digital presence is essential for success and survival. Many SMEs fail due to the lack of a digital presence, with half failing within the first five years of operation.

According to BLS data, 45% of new businesses fail within five years of opening. They also state that 20% fail within two years and 65% within ten years.

45%

Source: The Bureau of Labor Statistics

A small business owner must strategically use digital technology to grow and save money because they have limited marketing resources.

The goal is to develop a well-defined digital marketing strategy that includes your objectives, tactics, and success measures. You must also remember that you still need to sell to people; your strategy must not be cold.

companies

Many companies use the internet to sell products and services but don’t have a defined plan. Lacking a strategy can lead to a waste of resources and overlooking opportunities.

Of course, the vast majority of businesses will require a robust website. It’s about more than just having a pretty website. A website should be user-friendly, mobile-responsive, and optimized for search engines. The latter, in particular, demands continuous observation.

Here are some other critical additions for a new website for your business.

website

Social media marketing, email marketing, and pay-per-click advertising can also be highly effective. Digital technology can help businesses expand by allowing them to reach a bigger audience and establish long-term clients that increase brand loyalty.

Productivity Software to Improve Customer Care

Many elements influence a company’s development. These objectives include providing exceptional customer service, minimizing expenses, and boosting revenue.

You can accomplish these objectives with the use of technology. Boosting productivity and efficiency is essential for cutting costs and increasing revenues, which you can use to expand the business.

Two charts on a BLS report show that the labor productivity level increases each year, and the labor cost percentage decreases.

Productivity software helps firms improve efficiency, reduce costs, and eliminate time-consuming paper-based processes. The most extensively used productivity software packages include the following.

software

Business productivity software is popular in modern industries because of the advancement of cloud computing and mobile technology.

For SMEs, cloud-based applications are the greatest option because they require lower initial investment and decrease the burden of in-house management. You can also use cloud-based apps anywhere with an internet connection, boosting staff productivity and efficiency. Staff productivity is the key to today’s modern age.

Customer acquisition and retention are also critical aspects of business expansion. Doing this involves businesses offering consistently excellent customer service. This is something that technology can help with. 

Modern CRM and Professional Services Automation (PSA) technologies are reaching new levels of usefulness, benefiting both businesses and their customers.

The latest CRM and PSA solutions seamlessly interface with company communications systems to give data that enhances customer service levels and boosts first contact resolution.

Utilizing Mobile Technology 📱

Mobile technology may offer various benefits to businesses; many of these lead to enhanced growth.

In Australia, the extension of flexible working options and developments in mobile technology contributed to an increase in the number of people working outside of traditional office settings.

According to an August 2023 Australian Bureau of Statistics survey, 37% of employees regularly worked from home. 37% is lower than the pandemic but higher than pre-pandemic. For example, the percentage was 41% in August 2021.

employees

Source: The Australian Bureau of Statistics

Investing in mobile technologies can help businesses get employee satisfaction by allowing them to achieve a better work-life balance

Employees reaching a work-life balance benefits organizations. A happy workforce leads to better productivity and lower costs because of increased employee retention.

Mobile technology can improve efficiency and productivity by allowing users to perform a wide range of tasks from almost anywhere. It is now possible to do full-fledged office work while on the move. Employees don’t have to wait till they reach their desks to respond to colleagues and clients or to read and update critical documents.

Technology-enabled labor mobilization can also help a firm save money to increase profits and expand. Employees who can work outside of the office can save money on office space and operating costs.

To get the most out of mobile technology, businesses should invest in mobile devices and cloud solutions that allow users to access the same applications and services from multiple devices and locations. 

These will also enable effective collaboration, allowing individuals to work together even when not physically present.

Mother Teresa

Final Thoughts on Why Technology is Crucial for Businesses

Organizations that choose the right solutions for their unique needs and challenges have an easier time growing and succeeding than ever.

Technology is the best solution for many companies to improve sales and make employees’ lives easier.

technology

Technology is for so much more than helping a business succeed. Learn how else technology can help your company by checking out our blog on Tommy.

Register to become a partner today

Gain access to partner resources and training materials to grow your business.
This field is for validation purposes and should be left unchanged.