VAR vs MSP: Which Is Right for You? - MyTommy.com
Whether you’re already operating as a VAR and looking to transition to the world of MSP, or you’re just setting up your business and wondering which is better, a thorough understanding of these two acronyms is going to help you out. Both VAR and MSP businesses operate in the business and technology services industries but refer to different types of businesses and business models. This article is going to take a closer look at both VAR and MSP to help you determine which business model is right for you. Take a look now to learn more. VAR Vs. MSP: The Basics 🧑💻 Even if you’re already operating as a VAR, you may find that the MSP acronym leaves much to be imagined. It can be difficult to get your head around what both these business models actually entail and how they work when put into action. Below is a basic overview of both VARs and MSPs to help you fully understand what each business type entails. What Is VAR? Source: LinkedIn VARs, or Value-Added Resellers, are businesses within the business services industry that resell tech products, like software, to other businesses. Rather than just being a middle-man, though, these businesses add value to the products before selling them, often including services like customization, integration, and support. VARs focus primarily on sales and selling the tangible products that they stock. They make most of their month through the resale of products, and additional revenue comes from the value-added services that they provide. VARs can be on-site and cloud-based businesses and often aid both large enterprises and SMEs. VARs are attractive to clients looking for a one-stop experience, i.e., if they have an extensive project and need lots of different software products, they could go to a VAR to ensure all their needs are met in one simple transaction. What Is MSP? An MSP, or a Managed Service Provider, is a business that provides ongoing and proactive management of a company’s IT, infrastructure, or end-user systems. Services MSPs offer can vary but may include network monitoring, security, data backup, customer support, and more. When compared with VARs, MSPs are much more service-oriented. While a VAR looks to sell a product, an MSP offers support to its clients. MSPs often aim to nurture a good relationship with their clients and support them with various services to ensure the smooth running of the company’s operations. The MSP model is most often subscription-based, meaning that MSP businesses make their money by charging a recurring fee. This makes for a more predictable revenue stream when compared to the way VARs make their money. Pros and Cons of VARs 🧐 The VAR model comes with both pros and cons, which you should consider when deciding between the two. Pros of VARs 😃 Flexibility: VARs can adapt easily to changes in current market trends, meaning they can supply the products people want and need. Diverse revenue streams: VARs can stock a wide range of third-party products, which means there are lots of different methods of income. Customization: The whole VAR model relies on the fact that the company adds features or services to already existing products. This means that they can create the exact products or services businesses need, no matter whether they’re working with a large enterprise or a small business. Cons of VARs 😬 Competitive market: The VAR market is a highly saturated field, which means that VARs are always facing steep competition from others in the industry. Market dependency: When businesses cut spending during times of economic downturn, most often, it is VARs that suffer. This reduction in demand can lead to a drop in revenue. Margins: Due to the saturation of the market, VARs are under constant pressure to ensure their profit margins remain competitive. This could add pressure to pricing and negotiations with clients. Supplier dependency: VARs are completely dependent on the availability of products from other suppliers, which means that their inventory is subject to outside fluctuations. Pros and Cons of MSPs 🤔 MSPs tend to have more pros than the VAR business model, which we have detailed below. Pros of MSPs 🥳 Recurring revenue stream: One of the major pros of the MSP model is that you have a consistent revenue stream from subscription fees paid to you by your clients 💰. Scalability: The MSP model can grow with their clients, so as the business gets bigger, your services can match their needs. Expertise: MSPs can often be highly specialized in the information technology sector. This could mean specializing in data management or cloud services. Specialization gives you a niche to target and an edge over the competition. Proactive maintenance: The MSP model means you proactively maintain a system for your clients. This can save them time and money, as well as reduce downtime when something goes wrong. Cons of MSPs Intensive customer relationships: Client satisfaction is absolutely crucial to MSPs, so client relationships need to remain strong. Security: Because MSPs are dealing with sensitive client data, their security systems need to be robust. MSPs are often the target of cybercriminals. Client education: Sometimes, MSPs will need to educate their clients on why the services they provide are worthwhile. This might include educating them on the long-term benefits of IT management rather than relying on the break-fix model. Income: VARs Vs. MSPs 💸 If you’re looking to start a VAR or MSP business or transition from one model to the other, you’re likely interested in the kind of money you can be making. VARs and MSPs have different revenue streams, and because of this, they often have different annual incomes. We’ve detailed the differences below. VARs Income VARs make most of their money through third-party product sales. This means that income can fluctuate depending on the kind of profit margin set. For niche products, a higher margin can be added to ensure the VAR makes money from the sale, but with more popular products that competitors may be selling, it’s