Creating a Work-Life Balance in an “Always On” Workplace

Email marketing campaigns are an excellent way to reach out to your customers and keep them updated on your latest products and services. However, many companies don’t use email marketing to its fullest potential. Using an email campaign as part of your marketing strategy is one of the easiest ways to follow up with customers, […]

Even though most businesses are now online, offline marketing can still do wonders for your brand.  Offline marketing is any marketing strategy that targets customers without using the Internet.  Using offline marketing for your business is essential because you can leave a longer-lasting impression than online methods. For example, a business card is something that

Creating a brand identity from the ground up is no easy feat. What do you want people to think of your business? Will it strike a chord with the right audience? These questions and more should inform your approach. And by the way, a brand is more than just a logo!  In this guide, we’ll

Creating a strong brand identity from the ground up isn’t simple. What should it resemble? What should people think about it? Will it hit a chord with my intended audience? These questions arise when you determine how to connect what you’re selling and who you want to reach.  For example, with 75% of Australians drinking

A Guide on Using Facebook Marketing for Your Business 📲 Facebook is an effective platform to promote your business. But do you have any idea how to use it well? Customers are buying from social media more now than ever. Therefore, you must learn how to use social media marketing to resonate with them. In

For your small business to succeed in a competitive industry, place a lot of business budget towards marketing. According to marketing experts, you should use 5-15% of your overall revenue for a marketing budget. If you’re a small business owner, you need to understand the value of marketing. The more you learn about marketing, the