Is your business a newbie in the social media landscape? Or are you just curious about the latest trends you can use? If so, you’re in the right place!📱
The influence of social media is taking the business world by storm, and keeping up with the top trends will keep you relevant. From content creation to social media marketing, the trends are constantly changing and knowing how to use social media to your advantage will benefit your business.📈
Whether you want to raise brand awareness, increase your visibility online, engage returning customers, or entice potential ones, using social media features can help your business thrive. 🤩
With various platforms and different types of content to create, knowing the social media trends will keep your business as successful as possible and help you get ahead of competitors.
In this blog, we’ll tell you the trends you can use to maximize your exposure and increase conversions.
Why Should Businesses Know About Social Media Trends?
In today’s digital age, social media plays a prominent role in our communication, connections, and information, and it’s a vital platform for raising awareness of your business.
From online shopping to video adverts, you can utilize social media features, increase brand awareness and stay relevant. You can use social media to your business’s advantage for a competitive edge, reputation building and brand recognition.🤳
By following social media trends, you can reach your target audience and create content to attract and engage them. Social media is constantly expanding, and the trends are constantly changing, so knowing the trends of 2023 will put you in an excellent position to create content your customers will want to see👍
Let’s take a look at the ten social media trends for 2023 that businesses should know:
1. TikTok Marketing Will Grow
The TikTok app has been downloaded 3 billion times and is one of the most popular and used social media apps. As the most downloaded app of 2021, TikTok’s influence continues to grow, and social media users can’t get enough of the app’s short and witty videos. With many micro influences and ever-changing trends, keeping up with TikTok as it continues to expand is important.
Source Social Shepherd
TikTok’s popularity and features make it the sixth most popular social media platform worldwide, and the video content is taking the business world by storm.🌎 Businesses are creating user-generated content and raising brand awareness by creating videos, adverts and selling products for users to buy.💸
More and more brands are beginning to use the app, so it’s vital to follow the trend to stay relevant. By creating short and engaging videos about your products, company, or topics that relate to them, you will attract potential new customers and keep people returning.
2. Long Videos are Ineffective🎥
People have short attention spans, especially in the fast-paced digital world we’re used to. That’s why people will not likely spend their time watching long videos that are more than 2 minutes long.
The rise of Tiktok and Instagram Reels cemented this as well. So, to get your audience’s attention, create short videos that are to the point, engaging and entertaining.🙌
Youtube shorts are another way to create short and snappy videos for users to engage and interact with. Avoid lengthy, wordy videos and stick to shorter videos for better results.
Often, people spend their time scrolling through social media to find something that catches their eye. If you’ve created long videos with lots of content, a user may find it takes too much confrontation and move on to the next.
3. Instagram Reels
Since many people love watching videos, they will be the focus of Instagram this 2023. You can still post images, but Instagram might prioritize IGTV, videos, and reels. “91% of active Instagram users said that they watch videos on the platform every week,” reflecting the importance of engaging video content for the platform.
Instagram reels are engaging and enticing; people can easily scroll through and watch your content. The reels don’t necessarily have to promote your products but use relevant information that interests your target audience.
So, if you want the algorithm to increase your brand exposure, prepare those short-form videos. Instagram Reels also has features you can utilize to improve the quality of your videos, such as the option to add music.🎶 You can also add hashtags to help the content start trending on social media and increase brand visibility.
4. The Boom of the Creator Economy👩🏾🤝👨🏽
Creators are influencers and anyone who writes, designs, edits, or films content published on social media. Since that’s a broad coverage, more than 50 million people worldwide consider themselves creators and influencers, and this number is constantly increasing.
Brands are starting to see the importance of influencer marketing, and many companies are already paying them to make content to promote their products and use their platform to raise brand awareness. In this way, those organizations are saving money and gaining better results compared to traditional marketing.
5. Paid Advertisement is Crucial
No matter how well-made your content is, it might not be seen by all your followers. This is because organic reach has declined, and brands must invest in paid advertisement. This was known for the past few years which might continue up to the future. You or some employees must learn how to create ads or boost content.
You can also hire a professional or an agency to handle your ads or content. A team of experienced content writers have the skills and expertise to help your website rank higher in a search engine for more potential customers to interact with using content like blogs and articles. This way, when customers search for a question, query or keyword, your website will be there, ready to supply them with all the information they need.
6. Social Shopping 🛍
Because of the pandemic, more people decided to shop online and browse the wide range of products at their fingertips. This extended into the social media world.
The audience can easily browse products, look for inspiration, and buy products in just a few clicks. 👩💻
This is expected to increase in the future, so being aware of how to keep up with the trends is vital.
Your business should be willing to bring their shop online, especially to social media, to benefit from this trend. In 2023, shopping experiences will be easier, quicker and more instant. Keep up with your customer’s preferences and work towards streamlining their shopping experience online.
7. Investment in Smaller Networks
Pinterest and Snapchat may be the underdogs in the social media world, but new research shows that some companies prefer to advertise in them. Their ads are less disruptive and provide more entertainment for the audience. Meanwhile, it increases conversions for businesses. It benefits both parties, and you should consider doing the same.
Investing in smaller networks can also spread your brand awareness and increase your visibility online. 🖥 Create your ads with the different networks in mind, and use the features of the specific platforms to help create user-friendly and engaging ads.
You’ll also reach diverse audiences, which is a benefit when you’re trying to increase potential customers.
8. Memes All-Around😆
People like to have a good time, and what better than a meme to enjoy some light-hearted content? Memes are extremely popular and have been around for many years. Businesses should use memes to their advantage as they provide comical content that can be shared with various users online.
According to a Visual Objects poll, 44% of internet users between 18 and 34 regularly share memes online, so creating content that people will continue to share will benefit your business by increasing brand awareness.
Memes are shared for information but mainly for comical reasons.
Furthermore, Instagram reported in 2021 that 1 million memes are shared daily on its platform by its users, and this number is continuously increasing due to the amount of content circling the platform.
Creating memes to make people laugh or that users can relate to will make them more likely to share it and increase your brand’s visibility.
9. Focus on Mental Health🧠
Mental health is a widely spoken-about concept as it’s something everyone experiences and relates to. Whether it’s anxiety, depression, burnout or another form of mental health issue, online users appreciate and respond well to helpful information about looking after your well-being. 😊
Many online content creators and brands post about self-care, taking breaks, setting boundaries, etc.
At one point, Instagram even developed a new feature called “Take a Break,” which will give break reminders to its users. They are testing it in a few countries, such as Australia, Canada, Ireland, New Zealand, the UK, and the US. Creating content users can relate to will make them more likely to interact and return to your business’s content.
10. Customers Will Communicate Online🧑💻👩💻
Since we’re in the digital age, people prefer to ask questions via social media rather than call the company. This is because their questions get answered quickly online. That’s why it would be wise to assign a person or group to handle social media inquiries for your business.
People go straight to the internet if there’s an issue, a question or a query. It’s the first point of call, and users expect quick and efficient answers. Keep your business up-to-date and relevant by providing your customers or online users with a place to communicate with someone from your team and experience excellent customer service.🤝
Keeping up with the fast-paced and ever-changing digital world is vital for your business. Using the right trends for your business’s social media accounts will help you reach your goals and raise brand awareness.
Follow these trends, incorporate a social media strategy into your business, and watch how increased engagement and interaction will benefit your company.